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Shop NowWe started velour because anxious dogs deserve better than sedation. Here's the story.
The origin
Our founder's border collie, Rex, was terrified of storms. Not curious-scared. Completely undone. They tried everything — thundershirts, plugins, prescription meds. Nothing stuck. So they went looking for something better.
Two years of formulation work with Australian veterinarians later, velour was born. A product that actually does what it says. For real Australian dogs, in real Australian homes.
Every batch of velour is made in a GMP-certified facility in Sydney. We use veterinary-grade ingredients and test every run before it ships. No shortcuts, because your dog doesn't get to choose what they eat.
Nothing synthetic. Nothing unpronounceable. If we can't explain what it does and why, it's not in the product.
We don't sell hope. velour is formulated based on evidence, tested on real dogs, and backed by a money-back guarantee if it doesn't work for yours.
Australian dogs. Australian homes. Australian weather. We formulated for this environment, not imported it from somewhere else.